27 Jul 2008

Advertising sense


In Spain there is a famous anisette drink which rose to advertising glory at the beginning of the 20th. century.
In order to sell more of their alcoholic concoction the Bosch family from Badalona, Barcelona, put their drink into a suitably enlarged perfume flask design and depicted their pet monkey on the label. The unusual feature of this representation is that the monkey has a human face. A closer look reveals a striking likeness to Charles Darwin.


Taking advantage of the then hotly debated theory of evolution Bosch commissioned the drawing to figure on the bottle of spirits. The interpretation of this representation is still open to question: was it an attempt to scorn Darwin and his theory or a statement that this anisette was the most evolved one?

Whichever you choose to believe there still remains a rather bittersweet taste in the mouth

Tom

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